The Author of this boo k says that If you start a business which is already many people running then it is hard to be successful in one of them and be a brand, This type of businesss is called 1 to N
But If you start a business that nobody has never to started then you will be the first to start that business in the whole market and you will 0% competition this type of business is call 0 to 1. Most of the companies that is now the most valuable brands on the planet apllied same thing and become succesful
EXAMPLE - APPLE
Like "Apple" which is the No.1 Brand in the World,It's Founder "Steve Jobs" see that computers are nothing but Calculators and Nobody are interested to change this thing . Everyone was doing same thing and making some small changes in that computer and trying to become successful in the market
But Steve Jobs see this problem compress whole world in a computer and when steve jobs was launching "Ipod" and when he introducing people to "Ipod " He said that "Thousands songs in your pocket that nobody was doing in the market
And the some thing happen when He launch Iphone the biggest gamechanging product in History . Before Lauching Iphone People thought that Phone is a only Call taking and revcieving Device
,But Steve Jobs evalute this thing and make the whole world or so more just in a small device and become the first to do this thing
So What's the common thing in Apple That Some him succesful
The Common thing I found in Apple success is that they were not trying to Best they were to be The FIRST . That's What Apple Makes The most valuable brand in the world Because They were no going to "ONE TO N , They were going ZERO TO ONE
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